GDPR Privacy Policy
GDPR PRIVACY POLICY
Last Updated: 07/01/2026
This Privacy Policy describes how APELI ("the Company", "We", "Us", or "Our") collects, uses, and discloses Your information when You visit or make a purchase from Our Website, and explains Your privacy rights and how the law protects You.
We use Your Personal Data to operate, maintain, and improve Our Website and services. By using the Website, You agree to the collection and use of information in accordance with this Privacy Policy.
INTERPRETATION AND DEFINITIONS
Interpretation
Words with an initial capital letter have meanings defined under the following conditions. These definitions shall have the same meaning whether they appear in singular or plural.
Definitions
For the purposes of this Privacy Policy:
Account
A unique account created for You to access certain features of the Website.
Company
Refers to APELI.
For the purposes of the UK GDPR and Data Protection Act 2018, the Company is the Data Controller.
Country
United Kingdom.
Cookies
Small files placed on Your computer, mobile device, or other device by a website, containing details of Your browsing history and preferences.
Data Controller
The legal person or organisation which determines the purposes and means of processing Personal Data.
Device
Any device capable of accessing the Website, including a computer, mobile phone, or tablet.
Personal Data
Any information relating to an identified or identifiable individual.
Service Providers
Any third party that processes Personal Data on behalf of the Company, including payment processors, shipping providers, website hosts, analytics providers, and email marketing platforms.
Usage Data
Data collected automatically through use of the Website.
Website
Refers to APELI, accessible from www.apeliclo.com
You
The individual accessing or using the Website.
COLLECTING AND USING YOUR PERSONAL DATA
Types of Data Collected
Personal Data
While using Our Website, We may collect:
• First and last name
• Email address
• Telephone number
• Billing address
• Shipping address
• City, postcode and country
• Payment information (processed securely through third-party payment providers)
Usage Data
Usage Data may include:
• IP address
• Browser type and version
• Device information
• Pages visited
• Time and date of visits
• Time spent on pages
• Referral sources
• Diagnostic and analytics data
TRACKING TECHNOLOGIES AND COOKIES
We use Cookies and similar tracking technologies to improve Website functionality, analyse traffic, and enhance user experience.
Types of Cookies We Use
Necessary Cookies
Required for Website functionality, security, checkout processes, and fraud prevention.
Preference Cookies
Allow the Website to remember Your preferences and settings.
Analytics Cookies
Help Us understand how visitors interact with the Website and improve performance.
Marketing Cookies
May be used to provide relevant advertising and measure marketing effectiveness.
You can control Cookie settings through Your browser. Disabling Cookies may affect Website functionality.
USE OF YOUR PERSONAL DATA
We may use Your Personal Data:
• To operate and maintain the Website
• To process and fulfil orders
• To manage customer accounts
• To process payments
• To arrange shipping and delivery
• To provide customer support
• To communicate regarding orders and account activity
• To send marketing communications where consent has been provided
• To improve Website performance and user experience
• To detect and prevent fraud or misuse
• To comply with legal obligations
SHARING OF YOUR PERSONAL DATA
We may share Personal Data with:
• Payment processing providers
• Shipping and fulfilment partners
• Website hosting providers
• Analytics providers
• Email marketing platforms
• Professional advisers and legal authorities where required
We will never sell Your Personal Data to third parties.
RETENTION OF YOUR PERSONAL DATA
We retain Personal Data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, accounting, tax, and regulatory requirements.
TRANSFER OF YOUR PERSONAL DATA
Your information may be transferred and stored outside the United Kingdom where third-party service providers operate internationally.
Where such transfers occur, We take reasonable steps to ensure appropriate safeguards are in place and that Your information remains protected.
DISCLOSURE OF YOUR PERSONAL DATA
We may disclose Personal Data:
• To comply with legal obligations
• To enforce Our rights and agreements
• To protect the safety of customers, users, or the public
• To prevent fraud, misuse, or unlawful activity
• During a business sale, merger, or restructuring
SECURITY OF YOUR PERSONAL DATA
We implement reasonable technical and organisational measures designed to protect Personal Data.
However, no method of electronic transmission or storage is completely secure, and We cannot guarantee absolute security.
YOUR RIGHTS UNDER UK GDPR
You have the right to:
• Access Your Personal Data
• Correct inaccurate information
• Request deletion of Your Personal Data
• Restrict processing
• Object to processing
• Request transfer of Your data
• Withdraw consent at any time where consent is the legal basis for processing
To exercise any of these rights, please contact Us using the details below.
We may request proof of identity before fulfilling certain requests.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
CHILDREN'S PRIVACY
The Website is not intended for individuals under the age of 13.
We do not knowingly collect Personal Data from children. If We become aware that such information has been collected, We will take reasonable steps to remove it.
THIRD-PARTY LINKS
Our Website may contain links to external websites.
We are not responsible for the privacy practices or content of third-party websites and encourage You to review their privacy policies separately.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time.
Changes will be posted on this page with an updated "Last Updated" date.
CONTACT US
If You have any questions regarding this Privacy Policy, You may contact Us:
Website: www.apeliclo.com
Email: info@apeliclo.com
